For Goodness Sake conducts original research and turns the findings into radically open, beautifully designed resources that help people build confidence, connection, and well-being.

Our Mission
For Goodness Sake is a research-driven company creating evidence-based resources that help people strengthen intimacy, confidence, and connection.

Our mission is to study what has too often gone unstudied—the specific ways people build closeness and pleasure—and to share those discoveries in ways that strengthen connection and well-being.

Research Rigor
We work with researchers at Indiana University, the Kinsey Institute, Yale, and other leading universities. Our studies include large-scale interviews and nationally representative surveys that uncover the patterns in how people create closeness. We publish our findings in peer-reviewed journals, then bring them to life through resources that feel radically different from what most people expect from ‘sex education.’ They are warm, welcoming, and radically honest—no blushing, no coyness, no shame.

Proven Impact
Our first resource, OMGYES, shows the power of this approach. Research shows that OMGYES helps people better understand their own bodies, feel more confident, communicate more openly with partners, and experience more pleasure. More than 10,000 clinicians recommend OMGYES, and the U.S. Department of Veterans Affairs has approved it as a patient resource. It is also being studied at NYU and the University of Chicago medical schools as a new way to build sexual agency, self-knowledge, and intimacy.

Our Cause
Delight and pleasure have long been treated as frivolous - nice to have, not worth studying seriously. Medicine mapped the human body through its symptoms and dysfunctions. Flourishing barely made the index.

We think that will look old fashioned within a generation. Pleasure, connection, and joy are already emerging as serious areas of wellness research. The question of what makes life genuinely good - not just functional - is finally being asked.

For Goodness Sake has been asking it for over a decade. Every purchase funds new research and helps turn discoveries into resources that make life better. Not by focusing on what's broken. By mapping what's possible.

Projects
Each resource begins by finding a part of human experience that has been overlooked - the patterns in intimacy and connection that exist but have never been named. We research them rigorously, name them clearly, and design resources sophisticated enough to transmit genuinely complex knowledge about some of the most charged areas of human experience.

OMGYES – Our flagship resource, built on large-scale research into women's pleasure. We identified techniques that had never been named before, gave them clear and respectful language, and shared them through real women's voices. Peer-reviewed, clinician-recommended, and approved by the U.S. Department of Veterans Affairs. Already used by more than a million people worldwide

The Glows – Our second resource, built on the same research foundation as OMGYES. Playful, tender touch between partners is another overlooked area of intimacy - enjoyed by couples everywhere but never named, never given a place. The Glows maps that territory. Twenty minutes of it, once a week.

The Wisdom Engine
A repeatable research model for human flourishing. We gather discoveries from people at scale, find and name the patterns, and turn them into clear, practical resources. First applied to intimacy and pleasure, this approach can illuminate any area of life where people want to thrive.